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Dr. Tei-Fu Chen embodies the "American Dream" of building a successful business despite being born to humble circumstances in a foreign region. As a sickly boy, Dr. Chen ate and learned about herbs from his paternal grandfather to improve his health. He then studied his grandfather’s ancient manuscripts on herbs and graduated with a degree in Pharmacy from Kaohsiung Medical College.

During college, he married Dr. Oi-Lin Chen, a licensed medical doctor, and they immigrated to the United States. Dr. Chen sometimes worked three jobs at the same time to make barely enough money. In 1982, after doing research and development for another company, Dr. Chen seized the opportunity to buy that company and start Sunrider. He says, "When I was a poor student and dating my wife, I told her I was going to be a millionaire some day. However, I knew that the traditional ways of making money would never help me reach my optimal goal. One very hard year, I lived on eating hamburgers I bought from a restaurant. It made me wonder how a simple hamburger could make someone so much money. I realized the power of franchising to make big money quickly. Unfortunately, starting a franchise required a lot more money than a struggling immigrant like me had. My mission with Sunrider was to make a franchise-like opportunity available to anyone without needing to invest millions of dollars."

Sunrider has now grown to a global company in over 42 countries with around 2,000 retail stores. Dr. Chen and Dr. Oi-Lin Chen continue to run Sunrider with passion and dedication.

Dr. Tei-Fu Chen is a world-renowned herbalist with a degree in pharmacy. His wife, Dr. Oi-Lin Chen, is a licensed medical doctor and President of Sunrider International

Independant Business Owner


Sunrider operates an Independent Business Owner (IBO) business system in the United States, Canada, Israel, Western Europe, Hungary, Eastern Europe, Russia, and East Asia. Sunrider IBOs own a franchise-like business and sell Sunrider® products. This business system combines the best of franchising and direct-selling for a unique opportunity.

Sunrider IBO Benefits

  • Sunrider has invested hundreds of millions of dollars in operations, management, products, and service.
  • Opportunity to own a successful franchise-like business.
  • Initial start up and operational costs are much lower compared to most businesses.
  • Simple training program developed with years of experience.
  • Award-winning products with a high repurchasing rate.
  • A Customer 500 program to attract new customers.

Sunrider IBO Compensation Plan

  • Earn retail profits by marketing exclusive Sunrider® products.
  • We offer one of the highest guaranteed payouts.
  • In addition, we calculate your bonuses based on the company sales volume personal group sales, for the greatest earning potential. Most plans usually pay a small percentage of just your group sales volume.
  • Earn generous bonuses, homes, cars, and to travel the world.
  • Numerous success stories.
  • Six-Month Fast-Track System to help you achieve your optimal goals more quickly.

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